Commercial video for IT company ELEKS - How to Turn a Great Idea into a Software Product?

ELEKS is a leading IT-company which offers such services as software product development, consulting and quality control assurance. One of the top-rated outsourcing companies due to International Association of Outsourcing Professionals rate.

In 2016 ELEKS celebrated its 25-year anniversary and on this occasion, the company decided to show how the company has changed during this time. Furthermore, the advertising video should solve such tasks:
- to make the company popular for potential clients (image video)
- to become an effective recruiting tool
- to enhance the corporate spirit and team motivation

We have found out how the programming language has been developed; and how ELEKS influences the whole country energy sphere. Actually, such insights that know only employees gave us the possibility to create an authentic story.

The main question that is raised in the video: How to realize a great idea in a software product? As an answer, we have shown how hard they should try to reach a desirable aim and what a pleasure makes the result.

Every advertisement plot element is historically/chronological real and strategically selected for the company. Every scheme or graphics element is a real company achievement. To enhance the corporate spirit the real workers of ELEKS have taken part in video production. Now everybody knows its celebrities.

We have created a specific location due to the epoch in order to imitate the times of company founding. Worth knowing: We reorganized the current ELEKS office. Moreover, the film director has decided to limit the use of computer graphics. That’s why the most VFX is real filming. We have spent 3 days shooting the video, using ARRI Alexa camera. Film crew consisted of 17 members.

We have found out how the programming language has been developed; and how ELEKS influences the whole country energy sphere. Actually, such insights that know only employees gave us the possibility to create an authentic story.

The main question that is raised in the video: How to realize a great idea in a software product? As an answer, we have shown how hard they should try to reach a desirable aim and what a pleasure makes the result.

Every advertisement plot element is historically/chronological real and strategically selected for the company. Every scheme or graphics element is a real company achievement. To enhance the corporate spirit the real workers of ELEKS have taken part in video production. Now everybody knows its celebrities.

We have created a specific location due to the epoch in order to imitate the times of company founding. Worth knowing: We reorganized the current ELEKS office. Moreover, the film director has decided to limit the use of computer graphics. That’s why the most VFX is a real filming. We have spent 3 days shooting the video, using ARRI Alexa camera. Film crew consisted of 17 members.

Awards: Motion Graphics of Personal Promo // UKRAINIAN DESIGN: the Very Best of 2016.

Video agency - and action
DoP - Bohdan Lysyk
Director - Ivan Ischenko
1st camera assistant - Archil Siradze
Production manager - Volodymyr Boyko
Art director - Caterine Luch
Account manager - Khrystyna Boyko
Style - Oksana Pihel
Composing - Vitalii Nebelskyi

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Видео Commercial video for IT company ELEKS - How to Turn a Great Idea into a Software Product? канала and action creative agency