Google Ads Bidding Strategies: PPC Bid Types Explained & Best Practices

The Ultimate Explanation of Google Ads Bidding Strategies - Best Practices for Using Manual & Automated Strategies for Your AdWords Campaigns.

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SUMMARY

Control - Consultants Or DIYers
Manual CPC
Enhanced CPC

80% optimization I'll usually switch to Automated Bidding Strategies

Service-Based Business (local)
Target CPA - Risk Averse
Maximize Conversions - Competitive

Low volume of leads (5-60 leads / month average for businesses) will effect speed of optimization. Low volume will often lead to early volatility in results while data builds up.

Ecomm or SaaS
Target ROAS

Branding
Target Search Impression
Maximize Clicks

Видео Google Ads Bidding Strategies: PPC Bid Types Explained & Best Practices канала Ryan Moran