Sony BRAVIA XR X90J Smart 4K TV with HDR | Crutchfield

Sony's X90J 4K LED TVs deliver a rich, detailed picture and also fantastic processing power for the price. Its full-array backlight and Artificial Intelligence-driven Cognitive Processor XR — the same processor found in their high-end MASTER Series — combine to take picture quality to the next level.

Sony X90J: https://www.crutchfield.com/i-rYTVc2OT/shopsearch/sony_x90j.html

The processing power in the X90J TVs is impressive. Using AI, it cross-analyzes parts of the picture and enhances detail where it's needed. It makes precise adjustments that result in a more natural picture.

The X90J is a good choice for gamers, too, with a native 120Hz refresh rate and eARC support. The X90J's 3D Surround Upscaling audio technology creates a realistic 3D sound field similar to a Dolby Atmos system from any source.

All your streaming apps are included, run by Google TV. This includes the Apple TV app, so you won't have to connect an Apple TV device to watch Apple TV content.

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0:00 Intro
0:19 Serious processing power
1:00 3D Surround Upscaling
1:51 Full array backlight
2:25 IMAX Enhanced and Netflix Calibration modes
2:56 Enhanced Audio Return Channel (eARC)
3:22 Auto Low-Latency Mode and Variable Refresh Rate
3:55 HDMI inputs
4:19 Streaming content
5:21 ATSC 3.0 TV tuner
5:36 Looks good when it's off
6:11 Recap and contact info

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