How to Track Facebook Conversions with Custom Conversions (and Google Analytics)

Watch this tutorial on Facebook conversion tracking and learn how to setup custom conversions to track the performance of your Facebook ads. You will also learn how to configure goals in Google Analytics to compare Facebook with your other marketing campaigns.

EXTRA FACEBOOK RESOURCES:

Assigning a dollar value to conversions: https://www.lovesdata.com/blog/goal-value
Google Analytics goal setup (and matching): https://www.lovesdata.com/blog/google-analytics-goal-setup
Tracking social traffic (including Facebook): https://www.lovesdata.com/blog/tracking-social-media
Facebook referrals in Google Analytics: https://www.lovesdata.com/blog/facebook-referrals-in-google-analytics
Reasons for inaccurate conversion data: https://www.lovesdata.com/blog/comparing-conversions
Setting up Facebook retargeting: https://www.youtube.com/watch?v=RgEj6cfIap8

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Видео How to Track Facebook Conversions with Custom Conversions (and Google Analytics) канала Loves Data