What Works on Instagram Right Now... According to Science

Here's your 2026 guide to Instagram marketing... based on real data. Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/latasha-james/?utm_source=youtube&utm_medium=influencer&utm_campaign=20260619_latasha-james_sign-up_en&utm_content=youtube&utm_term=q2 Download the full study here: https://metricool.com/instagram-research-study/?utm_source=youtube&utm_medium=influencer&utm_campaign=20260619_latasha-james_instagram-study_en&utm_content=youtube&utm_term=q2

0:00 Introduction: Is Instagram Dead?
0:46 About Metricool's 2026 Instagram Study
2:44 Shifts in Instagram Trends and Metrics
3:48 "Views" has Changed
5:39 Comparing Growth on TikTok, Instagram, and Other Platforms
6:25 Examples of Accounts Winning on Instagram
7:26 Instagram Content Formats
10:03 Tools, Watch Time, and Dark Social
11:28 Watch Time
12:37 Instagram vs. TikTok
13:31 Instagram Stories
15:32 How Often Should You Post?
16:39 Questions & CTAs
19:34 Metricool’s Best Times Feature
20:22 2026 Instagram Conclusions
21:14 Homework & Wrap-Up

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Видео What Works on Instagram Right Now... According to Science канала Latasha James