What is Marketing Today? With Seth Godin

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Watch Seth Godin, Founder of The altMBA and author of "This Is Marketing" explain the purpose of marketing today.

Marketing is at the core of what we do. Marketing is the story you tell, who you're telling it to, and why people are going to buy your product or service.

A modern marketer is someone who isn't beholden to buying mass media; that's old school marketing. The modern marketer is picking their slice of the micro-mediums and creating trust, attention, and connections.

Modern marketers need to figure out their "why." They need to identify what makes things better for the customers they serve. If you set that intention, it turns into a promise, which turns into a brand that matters.

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