Advanced Analytics: Track clicks, build funnels, and run A/B tests

Track every click, measure conversion funnels, and run A/B tests directly in Framer. This quick tutorial shows you how to optimize your site's performance with Advanced Analytics, all without writing code.

When analyzing conversion rates, you need specific data to track. Framer now lets you assign tracking IDs to any linked element like buttons or forms. The platform suggests contextual IDs automatically, but you can customize them as needed. Once your tracking is set up, head to analytics to create conversion funnels that show exactly how visitors move through your site.

A/B testing in Framer couldn't be simpler. Start a test and Framer creates a duplicate variant automatically. Make your changes directly on that variant, configure the steps you want to measure, then publish. Half your visitors see the control, half see the test. Framer collects results in real time and automatically determines a winner at 90% statistical certainty.

These Advanced Analytics features are available on Business plans through the Advanced Analytics add-on (free for 30 days). Enterprise plans get usage-based billing.

Learn more: https://www.framer.com/updates/advanced-analytics

Topics covered: conversion funnels, A/B testing, website analytics

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