Sleep Store Feature: 2020 Furniture Today Bedding Conference - Bedding Talk with Mike Magnuson

Key highlights from this comprehensive presentation of Mattress Industry in 2020 include:
1. There are 135 mattress review sites. A mere 20 companies own the 135.
2. Mattress manufacturing companies are primarily owned by Private Equity and VC investors.
3. Across the mattress industry, there is a stunning lack of honesty, ie. “non profits but not non profits” Lack of transparency.
4. To a surprising degree, there is nearly no industry experience among the review sites. The review sites often leverage nothing more than impressive marketing savvy - not deep mastery of the mattress industry or sleep.

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