Gamelab Barcelona 2017 - Richard Bartle - Non player types: who is not playing and why

Richard A. Bartle has been playing and designing what we now call MMOs longer than anybody, having in 1978 co-written MUD - the progenitor of the entire genre. His famous Player Types model has seen widespread adoption by the MMO industry and beyond. His book, Designing Virtual Worlds, is the classic text on the subject and he is an influential writer on all aspects of online game design. In 2010, he was the first recipient of the Game Developers Choice award of Online Game Legend. He is Honorary Professor of Computer Game Design at the University of Essex, England, where it all began. He’s also innumerable characters in MMOs. In his talk at Gamelab Barcelona Richard shares a new perspective on his popular analysis of gamers, and gives tips to identify and engage those who still don't play games.

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