Mark Adams on Innovation as Inspiration | Penguin Voices

Since The Guardian awarded him the accolade ‘Star of Tech City’, describing him as “one of the people who are changing our world and helping to boost economic growth”, recognition for Mark Adams, Senior Vice President and Head of Innovation at VICE, has never stopped, with him being named as one of the ‘Silicon 60 Global Tech Entrepreneurs’, making the ‘Most Influential Londoners’ list In the Evening Standard, ‘The Sunday Times Top 500 people in Britain’ list, and being invited to host a TED talk, to name but a few.

Since joining Mark has led the charge to transform Vice from a humble print magazine to a 6 billion dollar empire and the largest youth media company in the world, by launching Virtue (an award-winning Creative Agency) VICE News (most awarded news org in 2018 – including 4 Emmys), Vice Records (home to artists like Justice and The Streets) and Vice Studios (creators of Jim and Andy, the FYRE festival documentary and 70+ other projects for Netflix, Amazon Studios and others.)

In this fun and provocative talk Mark wages war on the fetish of “Innovation as Inspiration” and those who love to hear, talk and read about innovation but never actually act to change their behaviours. He argues that we need to drastically overhaul the way we approach the innovation conversation if we are to avoid tragedy in the decades ahead, and teaches powerful new frameworks to help audiences face and weather those coming technological storms.

Watch more from our Penguin Voices series: https://www.youtube.com/playlist?list=PL7qClh5XAo-0jIUZe8SG1-F5OpmulOFGL

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Видео Mark Adams on Innovation as Inspiration | Penguin Voices канала Penguin Books UK