A New Playbook for DTC Brands: David Bell & Anthony Sperduti | #BoFVOICES 2020

After a decade of rapid growth, the first generation direct-to-consumer playbook is looking stale. Early investor David Bell and Mythology founder Anthony Sperduti spoke at BoF VOICES about the need to mix up the rules of engagement for digital marketing.
Subscribe to BoF’s YouTube channel to never miss a video.

Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.

CONNECT WITH THE BUSINESS OF FASHION:
Web: https://www.businessoffashion.com
Twitter: https://www.twitter.com/BoF
Facebook: https://www.facebook.com/businessoffa...
Instagram: https://www.instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Pinterest: https://www.pinterest.co.uk/fashionbu...
Newsletter: https://www.businessoffashion.com/new...

ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

Видео A New Playbook for DTC Brands: David Bell & Anthony Sperduti | #BoFVOICES 2020 канала The Business of Fashion