Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)

Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018)

What are retargeting ads?
Facebook retargeting ads convert window shoppers into actual buyers. If someone has visited your website or Facebook page, but did not take action initially, you can display an ad to these people specifically with a small advertising budget to get them coming back to become a lead, book an appointment, or purchase your product.

Facebook retargeting ads are extremely effective because your not blasting your ads out to anyone and everyone on Facebook. Your ads are showing ONLY to people who have already shown an interest in your products and what you're offering. This is why you can typically see a much higher ROI with retargeting ads and spend significantly less on your marketing budget.

If you think of Amazon and how they will show you ads of something you just researched, that is retargeting ads in action. Facebook allows you to do the same thing with a budget that works for any size company.

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Видео Facebook Retargeting Ads For Beginners | Retargeting Ads Tutorial (2018) канала Jason Wardrop