The Global Marketing Mix - Internationalisation - Global Marketing
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Видео The Global Marketing Mix - Internationalisation - Global Marketing канала Tine Wade
Видео The Global Marketing Mix - Internationalisation - Global Marketing канала Tine Wade
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