How to Build the Ultimate Creative Flywheel to 10x Your Creative Ad Diversity

Spencer Toomey, a Paid Media Growth Manager at BYLT Basics, shows us his winning process for ad creation and analysis that helped scale the apparel brand.

⏰ TIMECODES ⏰
0:00 - Intro: Meet Spence from BYLT Basics
0:48 - BFCM Madness: How Spencer Tackled Black Friday/Cyber Monday
1:58 - The BYLT Basics Creative Flywheel Overview
4:36 - Step 1: Weekly Performance & Historical Trends
8:12 - Step 2: Creative Diversity Buckets and Inspo Sheets
14:11 - Step 3: Concepting and Briefing for Creative Output
20:28 - Step 4: Naming Conventions and Launch Strategies
27:47 - Step 5: Creative Testing and Ad Deployment Strategies
31:24 - Behind the Scenes: BYLT Team Structure and Collaboration
37:15 - BYLT's Brand Consistency Amidst Creative Diversity
43:46 - Spence’s Nightly Ad Management Routine
50:43 - Final Takeaways and December Opportunities
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Motion is the command center for creative strategists.

With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next.

Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year.

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ABOUT THE SPEAKER 🗣️
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Spencer Toomey is the Growth Manager at BYLT Basics. He oversees the end-to-end management of paid channels and reps across Facebook, Instagram, Google, Youtube, TikTok, TV, CRO, and more leveraging data from MTA, incrementality, platform analytics, and post-purchase surveys to drive performance.
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Видео How to Build the Ultimate Creative Flywheel to 10x Your Creative Ad Diversity канала Motion (Creative Analytics)
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