Re-training Your Taste Buds with Marc David

Read full transcript here: http://psychologyofeating.com/the-brilliance-of-your-taste-buds-video-with-marc-david

Taste buds. We hear about them all the time. Advertisers are constantly telling us to give our taste buds what they want. But when was the last time you really thought about what a taste bud actually is, or how it fits in to the beautifully complex process of metabolism? In fact, each of your taste buds is a highly intelligent sense organ whose seeming simplicity hides its crucial role in our digestion. From influencing the dietary choices we make to signaling the brain to release the enzymes that start breaking down our food, taste buds have a lot to say - and it's time we paid them a little more attention. In this fascinating new video from IPEtv, Marc David, Founder of the Institute for the Psychology of Eating, takes a close look at the humble taste bud and offers some practical tips for working with the innate wisdom that these smart little sensors possess.

Want a sneak peek? Read part of the transcript below:

Greetings, friends. I'm Marc David, founder of the Institute for the Psychology of Eating. Let's talk about retraining your taste buds. What the heck is a taste bud? They’re these specialized nerve endings that are found all over the tongue. And they are designed to tell brain and gut all about the food that you are eating.

Taste buds relay to your body information about the nutrient content in your food, the toxicity of the food, the freshness, the safety, and all the as yet undiscovered amounts of relevant information that helps the body determine what to do next.

Taste buds on your tongue help your brain and gut decide, "Should I eat more? And when should I stop eating?"

Now, taste buds also function to turn you on, to give you straight up pleasure. You have essentially about four kinds of taste buds - now we’re saying about five - sweet, salty, sour, bitter, maybe one that's more pungent. But anyway why do we have all those sweet taste buds there? They’re there to give you pleasure. That's it. We have organs of pleasure in our body. We're humans. The way we're designed is pretty interesting.

Now, pleasure helps us survive. We need to be driven to eat at the most fundamental level of our genetics. So I want you to think of taste buds as tiny little brains. And just like the brain, taste buds learn. I mean this. Taste buds can be very, very smart. They can also be dumbed down.

Think of it, you say, "Wow, that person has such good taste." What are you saying when somebody has good taste? You’re saying that they’re refined, that they've studied the world, that they’ve looked at life and they can tell the difference between a bad wine and a good wine. They can tell the difference between a great car and a poor car, good furniture, bad furniture. They can distinguish.

Видео Re-training Your Taste Buds with Marc David канала Institute for the Psychology of Eating