Coke Vs Pepsi: Branding Beats Taste Test 💯 #shorts

Coke Vs Pepsi: Branding Beats Taste Test

About This Video:
In blind taste tests, most customers select Pepsi as tastier. But when Coke’s branding is visible, more than half switch their preference to Coke—even though the taste doesn’t change. This marketing effect, called the ‘Pepsi Paradox,’ happens because Coke’s logo triggers emotional memories and the brain’s prefrontal cortex, reminding people of happy moments tied to Coca-Cola advertisements. That’s why strong branding can make consumers overlook actual taste and choose Coke again and again—it’s more about nostalgia and emotional connection than the drink itself.

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Видео Coke Vs Pepsi: Branding Beats Taste Test 💯 #shorts канала Yash Mauryavanshi