How grüum scaled from startup to 1M orders a year with WooCommerce

UK-based grüum started as four friends with a mission: to make skincare sustainable, accessible, and inclusive.

From packing their first boxes by hand to processing over 1 million orders a year, the grüum team has scaled their purpose-driven brand using WooCommerce. And they’ve vertically integrated their business, bringing product innovation, manufacturing, and fulfillment all in-house.

They leverage WooCommerce extensions such as WooPayments, WooCommerce Subscriptions, and Product Bundles for WooCommerce to power their growth. Their website has allowed them to maintain full control over their online store, data, and customer experience. They’ve been able to tailor their online store to fit their business. No matter how much they grow, they never have to sacrifice their mission or creativity.

We sat down with grüum co-founders Simon Leonard and Bethanie Sleigh to hear how they’re building smarter, scaling sustainably, and remaining purpose-driven.
🧴 Explore grüum’s website: https://www.gruum.com/
💜 Learn more about WooCommerce: https://woocommerce.com/woocommerce/?utm_source=youtube&utm_medium=organic_social&utm_campaign=youtube_gruum-video

Видео How grüum scaled from startup to 1M orders a year with WooCommerce канала WooCommerce