DSAs Are Out: AI Max, ChatGPT Ads, and a Lead Form Win | 24 April 2026

On this episode of PPC in the Trenches, Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, and co-host, Francesca Suarez, who manages $450K–$500K per month in ad spend, run through the paid ads changes hitting Google and Meta in April 2026.

They cover Google's plan to replace Dynamic Search Ads with AI Max in September, the mass ad disapprovals from last week, and the rollout of ChatGPT Ads.

The conversation also covers Meta's editable Instant Forms, the rumour of a one-click CAPI setup, what Chrome's AI split-screen test means for paid clicks, the "observer effect" of reverse-prompting tools polluting research data, and a live client win using Google lead form assets to hit a $20 cost per lead on a high-ticket swim spa account.

If you run paid ads for SMEs or DTC brands and want a no-fluff read on what's actually shifting in Google Ads, Meta and AI ads right now, this one's worth a watch.

👍 Subscribe to The Online Ads Guy

--------------------------------------------------

⏰ Timecodes ⏰

0:00 Intro
0:45 Dynamic Search Ads getting replaced by AI Max in September 2026
6:00 Mass ad disapprovals and the canned response we use
8:00 Chrome's AI split-screen test and what zero-click means for ads
10:30 Reverse-prompt tools, polluted data and the observer effect
14:30 The CAPI one-click setup rumour for Facebook
16:30 Meta Instant Forms are finally editable
18:00 ChatGPT Ads launches and why the interface is underwhelming
22:30 Lead form assets in Google Ads: $20 CPL on a swim spa account
26:30 Setting up Google Merchant Center without running ads

--------------------------------------------------

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing & AI for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

--------------------------------------------------

Learn more about Frances Suarez on LinkedIn ➡️ https://www.linkedin.com/in/ppc-frances/

--------------------------------------------------

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

--------------------------------------------------

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

--------------------------------------------------

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
Results ➡️ https://digitalgoliath.com.au/results/

#DigitalGoliath #JeremyYang #GoogleAds #MetaAds #ChatGPTAds

Видео DSAs Are Out: AI Max, ChatGPT Ads, and a Lead Form Win | 24 April 2026 канала The Online Ads Guy | Jeremy Yang