Warrior shoes treads on uncharted new ground

Shanghai Daily's Andy Boreham went to Huili's Shanghai base to find out the secrets behind one of the city's most treasured brands.

Huili, also named "Warrior Shoes” in English, is not only one of Shanghai’s biggest shoe brands, but they're popular all across China and the world.

The brand has a long history. In 1927, a national entrepreneur built the first rubber shoes factory on Tangshan Road in Yangpu district.
In 1935, the brand “Huili” was registered.

In the new era, Huili has had to change and grow in an environment with ever more competition, and ever more uncertainty.

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Видео Warrior shoes treads on uncharted new ground канала Shanghai Daily