How Bobbi Brown Built A Beauty Empire | First Time Founders with Ed Elson

Today in First Time Founders, Ed speaks with Bobbi Brown, the founder of Bobbi Brown Cosmetics and Jones Road Beauty. They discuss her journey in the beauty industry, the impact of social media on the makeup world, and the importance of building a personal brand.

Timestamps:
00:00 - Ask Prof G: How much do you know about the beauty industry?
01:23 - Welcome to First Time Founders
02:13 - Who is Bobbi Brown and where does she come from?
03:22 - How did you get into make up?
04:27 - Did you know that being a make up artist was going to be your career?
06:22 - What did the make up industry looked like before Bobbi Brown?
07:48 - How did people react to your "natural look" idea?
08:33 - What were some of your big wins when Bobbi Brown Cosmetics was succeeding?
09:52 - Were you surprised at how sucessful Bobbi Brown Cosmetics was?
10:22 - What happened when Estee Lauder showed interest in buying Bobbi Brown Cosmetics?
10:56 - Was selling Bobbi Brown Cosmetics a difficult decision?
11:57 - How did you feel when you were catapulted to the top?
12:50 - Was it hard to leave Bobbi Brown Cosmetics?
14:14 - Break
14:30 - Did you plan to start another beauty company after leaving Bobbi Brown Cosmetics?
16:03 - Where does your intuition to continue with your ideas come from?
17:04 - What made Jones Road Beauty successful?
18:24 - What did you have to do differently when starting Jones Road Beauty?
20:49 - How does Jones Road Beauty keep themselves B2C?
22:53 - How important is social media to the beauty industry?
24:46 - Why do you think you were sucessful?
26:42 - Break
26:53 - Do you brand yourself?
27:54 - Was the beauty industry oversaturated with celebrities in the past?
30:15 - Is it necessary for someone to have a following to succeed with a customer based business?
31:42 - What do you think of social media?
33:27 - What will your new show be about?
34:41 - Where does your confidence come from?

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