The Business Behind My Nail Polish Brand Holo Taco - SimplyPodLogical #22

Shop *Limited Edition* Holo Taco 1st Anniversary Collection ➡️ http://holota.co/simplypodanniversary
Individual polishes (also limited edition): http://holota.co/simplypodanniversary1
***UPDATE JULY 24th: The collection box set is now sold out! The 3 limited edition Flakie Holo Taco toppers are available individually while quantities last from our big birthday bash batch. Once they sell out they will NOT be restocked. Thank you guys for your support💞***

On this episode of SimplyPodLogical, Cristine and Ben talk about Cristine’s nail polish brand Holo Taco, how it got started, how Cristine comes up with new collection ideas, how long it takes to make and release nail polish, profit margins, the truth about "limited edition" products and more on the business of nail polish.

0:00 - Hey what’s up holo everyone
0:19 - Today’s episode is sponsored by Holo Taco
2:33 - Starting my own nail polish line vs. collaborating with a bigger brand
7:42 - How long was Holo Taco in development before it was announced?
9:09 - Biggest fears about starting a nail polish business
14:40 - Other brand names than Holo Taco?
17:56 - How I felt when the brand first launched vs. now
21:33 - Creative process for nail polish collections
26:12 - Releasing trending colours vs. what Cristine wants
30:32 - How Cristine tests nail polish prototypes
33:00 - Selling Holo Taco in physical stores
36:30 - Roadblocks in product development
38:05 - How many people are involved in Holo Taco?
40:14 - Ben's role in the business
42:56 - Finding a distributor/manufacturer
46:43 - Do we co-ordinate release dates with competing brands?
48:46 - Sourcing holographic pigments
51:49 - How long we work on a collection before it comes out
58:06 - How much money do we make from Holo Taco?
1:05:18 - Is "limited edition" real or just a marketing tactic?
1:11:41 - Making sure products are sourced ethically
1:15:04 - What makes Cristine most happy about having her own nail polish brand

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https://twitter.com/holotaco
https://www.facebook.com/holotaco/

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Cristine:
https://www.youtube.com/simplynailogical
https://www.holotaco.com
https://twitter.com/nailogical
https://www.snapchat.com/add/simplynailogica
https://www.instagram.com/simplynailogical/
https://www.facebook.com/simplynailogical/

Ben:
https://twitter.com/simplybenlogica
https://www.instagram.com/simplybenlogical/
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Видео The Business Behind My Nail Polish Brand Holo Taco - SimplyPodLogical #22 канала SimplyPodLogical