739: What Leaders Should Learn from Taylor Swift, with Kevin Evers

Kevin Evers: There’s Nothing Like This
Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He is the author of There’s Nothing Like This: The Strategic Genius of Taylor Swift (https://bookshop.org/a/90226/9798892790178) *.
You may love her music. You may not. You may think she’s a business genius…or perhaps no. But one thing is for sure, you cannot ignore Taylor Swift. In this conversation, Kevin and I explore Swift’s strategic approach and what every leader can learn from her success.

Key Points


• Swift knows exactly her “job to be done” and delivers on it consistently.


• Swift treats her fans’ emotions and experiences with respect, and they respond in kind.


• Andy Grove famously said that only the paranoid survive. It’s one of many traits that helps Swift stay successful.


• Swift’s transition to pop was promotion-focused rather than prevention-focused. She led the story of her transformation.


• Not only is Swift clear on her vision, but she regularly reflects on the difficult steps to get there.


• Swift is a remarkable example of antifragility. Not only does she withstand stress and shocks, but they make her stronger.


Resources Mentioned


• There’s Nothing Like This: The Strategic Genius of Taylor Swift (https://bookshop.org/a/90226/9798892790178) * by Kevin Evers


Interview Notes
Download my interview notes (https://coachingforleaders.com/mp-files/kevin-evers-what-leaders-should-learn-from-taylor-swift.pdf/) in PDF format (free membership required).

Related Episodes


• Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (https://coachingforleaders.com/podcast/better-than-zero-sum-thinking-renee-mauborgne/) (episode 641)


• The Reason People Make Buying Decisions, with Marcus Collins (https://coachingforleaders.com/podcast/reason-people-buy-marcus-collins/) (episode 664)


• How to Keep Improving, with Maurice Ashley (https://coachingforleaders.com/podcast/keep-improving-maurice-ashley/) (episode 697)


Discover More
Activate your free membership (https://coachingforleaders.com/free) for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus (https://coachingforleaders.com/plus) .

Видео 739: What Leaders Should Learn from Taylor Swift, with Kevin Evers канала Coaching for Leaders