[LIVE EVENT] From Google Optimize to Paid Platforms: How to Run Better A/B Tests?

No.. this isn't another session to help you choose a Google Optimize alternative.

The focus of this expert panel with Deborah O' Malley, Sophie Buonassisi, Jeremy Epperson and Shawn David is to help you experiment better, once you make the shift to a paid platform.

We'll cover:

1. Why another "free" platform isn't a long term solution, if you want to mature your testing program (Hint: Look at how much the tool costs you when you move up the traffic tiers).
2. Test planning & prioritization from the best minds in the business.
3. The role KPIs play, and how to use them well to align and focus your tests.
4. How automation can elevate your experimentation program.

#GoogleOptimize #GA4 #Automation #ABTesting #Optimization #Webinar #StatisticalAnalysis #DataScience #Marketing #BusinessGrowth #ConversionRateOptimization

Видео [LIVE EVENT] From Google Optimize to Paid Platforms: How to Run Better A/B Tests? канала Convert.com