Facebook Ads Learning Phase Explained - Hernan Vazquez

Download "The Perfect Facebook Ads Cheatsheet" here: http://FreeAdvertisingCheatsheet.com

Are you wondering what the Facebook learning phase is? Basically, is a new feature from Facebook that appears when the algorithm is learning about your campaigns.

Does that mean that your ads are not working anymore? Definitely not. Facebook works with a lot of data coming through it.

Meaning that If you have your pixel installed on your pages, Facebook will start learning and becoming smarter.

Facebook needs to learn what type of people are going through your funnel and what type of people are converting but also what type of people are not converting.

Now, Is there a way to get out of this phase faster?

Definitely yes.

MAIN TIPS TO SKIP “THE FACEBOOK LEARNING PHASE”

NUMBER #1 - SPEND MORE

If at some point your funnel is working, then you can go ahead and increase the budget to get a better result.

NUMBER #2 - CHANGE THE GOAL

In case you can’t increase your budget, a good option is to optimize your ad set for an earlier step in the funnel. Optimize for a first event (for example “Add to Cart”), instead of the last event (for instance “Purchase”).

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