What Is Distillation via Simulation? Cimulate’s Breakthrough AI Approach Explained

Fine-tuning LLMs isn’t enough. Distillation via Simulation is Cimulate’s smarter, faster path to retail AI performance.

In this episode, Cimulate co-founders John Andrews (CEO) and Vivek Farias (CTO & MIT Professor) break down the company’s signature approach to training AI: Distillation via Simulation.

While most competitors fine-tune general-purpose models with a little retailer data, Cimulate builds purpose-trained, commerce-specific models using synthetic personas and behavioral simulations.

🧠 What you’ll learn:

Why fine-tuning isn’t good enough for high-stakes commerce

How Cimulate generates synthetic shoppers and simulates real-world buying journeys

What makes our small models smarter, faster, and more focused than frontier LLMs

Why this method leads to dramatically better results at lower cost and latency

🚀 “We’re not just tweaking models trained on parrots and Wikipedia. We’re distilling shopper intent.”

Cimulate is the enterprise AI platform powering intelligent search, discovery, and personalization for the world’s top retail brands.

🔗 Learn more: https://www.cimulate.ai
📅 Book a demo: https://www.cimulate.ai/request-a-demo

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Видео What Is Distillation via Simulation? Cimulate’s Breakthrough AI Approach Explained канала Cimulate