HVAC: New vs Existing Lead Mix % | Prove If Marketing Creates New Demand

High revenue can hide a very dangerous truth.

In this video, I show how to calculate New vs Existing Customer Lead Mix % so HVAC owners and executives can see whether marketing is creating new demand or simply recycling old leads. We build a monthly view of the mix and add total lead volume on a secondary axis so you can understand the story behind the percentages.

If you want the file used in this video, you can download it here: https://hi.switchy.io/rGMB

If you have any content ideas, or need some help with your data, setup a time to chat here: https://www.databoards.io/chat

If you have any questions, email me at: questions@databoards.io, or just comment below

Видео HVAC: New vs Existing Lead Mix % | Prove If Marketing Creates New Demand канала Ryan Vaughn