Why Everyone in Korea Is Buying BMWs #successmindset ‪@airwallex

The founder uses a simple comparison to explain how brand influences customer decisions.

Even if a product is technically strong, people often buy what represents status, identity, or social relevance. The example highlights why customers don’t just purchase features — they buy what a brand stands for.

The takeaway is clear: for tech companies, investing in brand from the beginning isn’t optional, it’s strategic.
Guest - Jack Zhang CEO of ​Airwallex
Produced by Atomik Growth

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