How to Use WordPress Plugins for Local SEO | The Journey

Most people use WordPress because it’s free, it’s easy to use, and it offers an abundance of resources and extensions. What people don’t realize is WordPress is the most search engine friendly software for building websites and blogs. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:13 How to use WordPress plugins for local SEO
1:00 Local SEO ranking factors
1:05 Google My Business listing
1:24 Reviews
1:44 On page copy
2:13 Backlinks
3:21 WordPress plugins for SEO
3:22 Yoast SEO / Yoast Local SEO
4:04 Business Profile
4:19 Schema plugin
4:44 Google Places reviews
5:02 Local SEO and business listings
5:18 WP Google Maps

But with a WordPress plugin selection of more than 54,000 free and open-source plugins to choose from, which are the best choices? Here’s what you need to know:

What are the local SEO ranking factors?

Google My Business listing
Claiming your Google My Business listing automatically ties you into Google search and Google Maps. Search for your listing on Google My Business and claim it by entering complete and accurate information about what your business does, where it’s located and more.

Reviews
Good reviews make a great impression on people searching for your business. Plus, the more good reviews you gather, the more your chances increase of having Google boost your website ranking.

On-page copy
Be sure to regularly add content to your website (like videos, photos and captions, articles and event announcements). This content should include key local phrases and location-based terms to boost local SEO.

Backlinks
You’ll also get a local SEO boost when local, relevant websites link to your website. Get listed in your local community directories and events pages. Aim to get a few targeted, local links, not a huge amount of irrelevant links.

Which WordPress plugins can improve local SEO rankings?
-Yoast SEO / Yoast Local SEO
-Business Profile
-Schema Plugin
-Google Places Review
-Local SEO and Business Listings
-WP Google Maps

When people search for a business, they are typically looking for a local provider. Optimizing your WordPress sites for local SEO helps you rise above your competition. Pay attention to site design best practices, leverage the power of WordPress plugins and focus on local SEO ranking factors.

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