OTT Executive Podcast S6 E4: Christy Tanner, Chair of Swerve Sports

1) Christy's career background; 2) Launching streaming for CBS News; 3) Starting Swerve TV; 4) Distribution strategy (Roku and Pluto initially); 5) Freestyle Trampoline Association example- why there should be a “cut” of women’s content for many sports; 6) Analyzing the data to understand viewer engagement; 7) Biggest industry challenge right now—content discovery; 8) Constantly changing KPI’s (e.g., subscriber growth vs. profitability); 9) Monetization strategies- “the best way to monetize is to create unmissable content”; 10) Creator economy- can media channels/platforms/networks still create audiences or does the audience need to come with the show?; 11) AI buzz vs. reality? "removing the drudgery of the industry and allow humans to do creative things”; 12) Christy’s love for skiing and snowboarding.
Also watch on YouTube: https://www.youtube.com/@ottexecutive

Видео OTT Executive Podcast S6 E4: Christy Tanner, Chair of Swerve Sports канала OTT Executive Community