68% of Paid Media Experts Now Use AI to Automate Campaign Workflows

A new report from eMarketer reveals how paid media paid media teams are rapidly replacing manual work with AI.

Key findings:
- 68% use AI to automate repetitive marketing tasks
- 63% use AI for reporting and campaign performance analysis

AI is becoming essential for PPC, paid social, reporting, optimization, and workflow efficiency. Brands that fail to adopt AI-powered marketing tools risk falling behind competitors.

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