Intro to the Facebook Marketing API

3:05 - Webinar starts
4:10 - Agenda
4:45 - Create a Facebook App
6:10 - Get an Access Token
12:30 - Objects, edges and params explained
15:00 - First API Call with the Graph API Explorer
17:30 - Get ad accounts
20:10 - Access one specific ad account
23:23 - Retrieve "insights", i.e. performance data of campaigns
28:32 - Retrieve campaigns of ad account & play around with it
32:32 - Retrieve adsets of campaign
32:58 - Retrieve and then change daily_budget
36:30 - Retrieve ads of adset
39:20 - Get adcreative and more information of one ad
43:45 - Move out of Graph API Explorer and retrieve information with just a browser
48:30 - End

Link to slides: https://docs.google.com/presentation/d/17YuD4u6nG-a0Ie51KZd-VnSwA52ExaTuLBm7gbod30A

Some links and references:
- https://developers.facebook.com
- https://kitchn.io/recipes
- Documentation: https://developers.facebook.com/docs/marketing-api/reference

#facebookads #facebookadsapi #facebookmarketingapi #performancemarketing # scripting

Видео Intro to the Facebook Marketing API канала kitchn_io