Beyond Vanity Metrics: Measuring Real Impact

Most social impact leaders think they’re measuring their impact — but are they really?

Measuring impact is especially difficult when change happens over years or even decades, and when the outcomes are tied to complex, systemic issues. On top of that, the process of evaluation and measurement can feel like extra work — another task on an already full plate.

But without it, we risk relying on anecdotes and vibes instead of real data to prove we’re making a difference.

In this episode, Eric and Jonathan break down:
- The difference between evaluation and measurement
- Why tracking the wrong metrics can hurt your mission
- How to measure impact without faking it.
- Three critical pillars of impact evaluation
- How to avoid the pitfalls of mission creep while staying focused on what your organization does best.

If you’re struggling to track the real impact of your work — or wondering how to balance storytelling with hard data — this conversation is for you.

Видео Beyond Vanity Metrics: Measuring Real Impact канала Designing Tomorrow