Lead Scoring @ the HubSpot Admin HUG 🐙

If your lead scoring model technically “works”… but sales ignores it, this session is for you.

In this HubSpot Admin HUG, Melody Cooke breaks down how to rethink and optimize lead scoring so it reflects real buying intent, not just surface-level activity.

You’ll learn:

• The difference between demographic fit and behavioral engagement
• Why combining everything into one score creates confusion
• How to set thresholds that actually drive prioritization
• What changes across HubSpot subscription tiers
• When AI scoring is useful and when it’s premature
• How to think beyond contact-only scoring

Lead scoring is not about adding more rules.

It’s about building a model your revenue team trusts.

Whether you’re auditing an old scoring system or designing one from scratch, this session will help you approach it strategically.

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Видео Lead Scoring @ the HubSpot Admin HUG 🐙 канала HubSpot Admin HUG