South Korean Tech Giants Eye Return to Russia Amid War Negotiations

Are South Korean electronics giants really preparing to re-enter the Russian market?
Prepare for a comeback: Major South Korean firms like Hyundai, Samsung, and LG are evaluating returning to the Russian market amid war peace talks.,LG Electronics is reportedly leading the charge, resuming production operations at its Moscow home appliance plant to avoid facility degradation.,Before the invasion, LG’s Moscow facility specialized in washing machines and refrigerators, pivotal in their product line.,Hyundai Motor Group is exploring options to return but sold its St. Petersburg plant in December 2023, with a buyback option.,Hyundai's decision-making is ongoing, and they're tracking the situation closely, with job openings now emerging in Russia.,Samsung Electronics is also evaluating its return after halting operations at its Kaluga plant in 2022, producing TVs and appliances.,Despite halting production, Samsung has maintained a foothold through parallel imports into Russia, showcasing its resilience in the market.,In 2025, Samsung increased marketing expenses in Russia significantly, signaling confidence in a potential market comeback.,Vladimir Putin has initiated preparations to welcome back Western companies, invigorating hopes for corporate re-entry into Russia.
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