Fortix | Art Meets Tech: 2025 Funan Singapore Lunar New Year WebAR

How do you redefine festive marketing at Singapore’s most tech-forward retail landmark during Lunar New Year?

In this video, we deep dive into our 2025 LNY experiential project at Funan Mall, Singapore—a seamless fusion of curated spatial art, lightweight WebAR, and real estate CRM ecosystem empowerment.
🚀 The Spatial O2O Ecosystem:

1. Bespoke Artist Installations: Partnering with our collaborative artists, we transformed Funan’s physical space with custom, visually stunning festive installations that served as both aesthetic highlights and digital anchors.

2. Extended AR Environments: Scanning the QR code unlocked an immersive AR digital layer branching out from the physical art, turning the mall into a living, breathing augmented wonderland.

3. Interactive AR Red Packet & CRM Growth: We integrated a gamified "AR Red Packet Catching" mechanic directly with Capitaland’s CapitaStar App. The interaction captured attention and frictionlessly onboarded users as new loyalty members.

4. Frictionless Rewards Drive Instant Spending: The rewards and shopping vouchers won through the AR game were instantly usable inside the CapitaStar ecosystem, driving real-time foot traffic and sales conversion back to Funan's tenants.

This project showcases how digital art and creative coding can transcend pure aesthetics to become a powerful commercial growth engine for prime retail estates.

Видео Fortix | Art Meets Tech: 2025 Funan Singapore Lunar New Year WebAR канала FORTUNE. ART