Building with Balance: Heather Arlinghaus' Business Insights

In this episode of the Power Women of the Trades podcast, join hosts Cassie Pound and Heather Bargender-Wavra as they welcome Heather Arlinghaus from Cincinnati for an insightful conversation about her journey in the trades industry. Heather shares the story of how she and her husband founded their company, Arlinghaus, in 2008 and their growth over the years, including the addition of plumbing and electric services. She delves into the dynamics of working closely with her husband and the importance of identifying roles within business partnerships. This engaging episode also touches on branding strategies, the benefits of utilizing unique colors, and the challenges of balancing personal and professional life. Listen in as the hosts and guest explore common hurdles in the trades industry, including managing growth, making strategic hires, and handling unpredictable market conditions like February's challenging HVAC sales. This episode is a must-listen for anyone in the home service industry seeking inspiration, practical advice, and the camaraderie of women leading the charge in trades.

[00:03:59] The Importance of Defined Roles The hosts and Heather explore the significance of establishing clear roles in a business partnership to avoid conflict and promote success.

[00:05:37] Celebrating Business Success Heather shares her experiences of trying to separate business from personal life and the challenges of not bringing work stress home.

[00:07:48] Branding and Choosing Pink Heather explains the branding decision to adopt pink as their company color, inspired by a need to stand out in a competitive market.

[00:12:00] Managing Growth and Expansion Heather reflects on the company's strategic decisions, including hiring managers first to support business growth and expanding services to include plumbing and electric.

[00:15:18] Seasonal Challenges in HVAC The group discusses the challenges of HVAC's weather-dependent nature, shares thoughts on continuously improving services, and ensuring team motivation.
Special thanks to our sponsors for making the show possible:

Relentless Digital https://www.relentless-digital.com

Kee Hart Marketing https://keehartmarketing.com

Forrest Perry Marketing https://perrymarketing.com

Rilla www.Rilla.com

Tune in to hear from more Power Women in the trades industry on various podcast platforms, and follow the Power Women of the Trades Podcast on social media for more engaging content.

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This episode was produced and brought to you by Service Business Mastery. Follow them @servicebusinessmastery https://www.servicebusinessmastery.com/

Видео Building with Balance: Heather Arlinghaus' Business Insights канала Power Women of the Trades