5 Tips on How to Create a Great Brand Voice & Tone | Salesforce on Salesforce
Brands are the new thought leaders. A great voice and tone differentiates the best of them. Learn how we at Salesforce work on getting our voice and tone right and how to start YOUR OWN voice and tone program with 5 quick tips from Chris Duarte, SVP Trailhead Content.
Want to learn more?
Learn More on Trailhead: https://trailhead.salesforce.com/content/learn/modules/trailhead-voice-and-tone-quick-look
Read More: https://salesforce.com/blog/create-voice-and-tone-program
0:00 - What is Salesforce on Salesforce?
0:36 - The Importance of voice & tone
1:50 - Tailoring tone for different audiences and situations
2:36 - Tip #1: Simple and memorable brand guidelines
3:27 - Tip #2: Create a library of samples
4:10 - Tip #3: Publishing voice & tone guidelines
4:55 - Tip #4: Collaborating with content creators
5:41 - Tip #5: Retire “bad” content
Salesforce on Salesforce is a weekly series which reveals the best practices that run our business, as told by our teams. Subscribe and turn on your notifications for new episodes!
Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe
Learn more about Salesforce:
Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
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LinkedIn: https://www.linkedin.com/company/salesforce
About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Видео 5 Tips on How to Create a Great Brand Voice & Tone | Salesforce on Salesforce канала Salesforce
Want to learn more?
Learn More on Trailhead: https://trailhead.salesforce.com/content/learn/modules/trailhead-voice-and-tone-quick-look
Read More: https://salesforce.com/blog/create-voice-and-tone-program
0:00 - What is Salesforce on Salesforce?
0:36 - The Importance of voice & tone
1:50 - Tailoring tone for different audiences and situations
2:36 - Tip #1: Simple and memorable brand guidelines
3:27 - Tip #2: Create a library of samples
4:10 - Tip #3: Publishing voice & tone guidelines
4:55 - Tip #4: Collaborating with content creators
5:41 - Tip #5: Retire “bad” content
Salesforce on Salesforce is a weekly series which reveals the best practices that run our business, as told by our teams. Subscribe and turn on your notifications for new episodes!
Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe
Learn more about Salesforce:
Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/salesforce
About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Видео 5 Tips on How to Create a Great Brand Voice & Tone | Salesforce on Salesforce канала Salesforce
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