iMedia Agency Summit 2012: Making big data small for the brand
Paul Pellman, CEO, Adometry
Ming Wu, VP Trading, Accuen
Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group
Moderator: Penry Price, President, Media6Degrees
Media6Degrees President, Penry Price, will take the stage with Ming Wu, VP Trading, Accuen and Paul Pellman, CEO, Adometry to discuss the ways in which agencies, brands and their technology partners collaborate to activate data in order to increase the efficiency and effectiveness of brand marketing across the value chain. During this conversation, a brand will discuss brand specific goals related to their campaign and how they harnessed the right real-time data to succeed.
Видео iMedia Agency Summit 2012: Making big data small for the brand канала iMedia Connection
Ming Wu, VP Trading, Accuen
Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group
Moderator: Penry Price, President, Media6Degrees
Media6Degrees President, Penry Price, will take the stage with Ming Wu, VP Trading, Accuen and Paul Pellman, CEO, Adometry to discuss the ways in which agencies, brands and their technology partners collaborate to activate data in order to increase the efficiency and effectiveness of brand marketing across the value chain. During this conversation, a brand will discuss brand specific goals related to their campaign and how they harnessed the right real-time data to succeed.
Видео iMedia Agency Summit 2012: Making big data small for the brand канала iMedia Connection
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11 декабря 2012 г. 23:10:18
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