History of the Fifth Avenue Apple Store

History of the Fifth Avenue Apple Store - There are currently 510 Apple retail stores located across the globe. Some are big, and some are small. But only a handful are iconic. And from that small handful, Apple's flagship Fifth Avenue store in New York City stands out above the rest.

Only a stone’s throw away from Central Park, the Apple Store on Fifth Avenue is set against the backdrop of the famous General Motors Building by Edward Durell Stone and is now one of the most successful retail sites in the world.

But few people realize that it exists because of an aspiring property mogul who had just taken the biggest gamble of his life and needed to solve a problem — and because he knew exactly who would be able to solve it.

0:00 - Intro
0:37 - 2003: The Big Idea
3:17 - 2006: Introducing an NYC Landmark
3:55 - 2011: 15 instead of 90
4:32 - 2017: Construction Begins
5:09 - 2019: The Cube is Back
7:45 - Outro

#applestore #newyorkcity #fifthavenue

Sources
The Untold Story of How the Apple Store Cube Landed in Midtown
https://nymag.com/intelligencer/2014/09/story-behind-the-apple-store-cube.html

The Liar's Ball: The Extraordinary Saga of How One Building Broke the World's Toughest Tycoons
https://amzn.to/2GEtC5x

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