Product Management Training (Part 2): Prioritization for Product Managers

Attention to detail & ruthless prioritization are fundamental Product Management training concepts.
▶️ PART 1: 10X THINKING: https://youtu.be/OZ-x4XIPzoM
▶️ PART 3: AMBIGUITY: https://youtu.be/eDMypDx5NmU

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This is part 2 of our series, "Product Management Training Fundamentals", where we cover the top product management skills and concepts. We are continuing the discussion from the last video, where we spoke about the importance of 10X thinking and focused execution for modern day product managers.

Other Product Management Videos:
▶️ PRODUCT MANAGEMENT @ GOOGLE: https://youtu.be/F76mqFyrZNo
▶️ CREATE PRODUCT MANAGER RESUME: https://youtu.be/6Xkpwht5XCU
▶️ ACE THE PM INTERVIEW: https://youtu.be/cc6JQni4M8Y
▶️ GET INTO PRODUCT MANAGEMENT AS STUDENT: https://youtu.be/eTCJfbRxPJU
▶️ PRODUCT MANAGER VS PROJECT MANAGER: https://youtu.be/ub5erWclik0

SUGGESTED PLAYLISTS:
▶️ Becoming a PM at a Top Tech Company: https://www.youtube.com/watch?v=XUCsSrW1EiA&list=PLPerB-GozxQneLqz9bfifFWSniF1VkD-Y
▶️ Learn Product Management: https://www.youtube.com/watch?v=ub5erWclik0&list=PLPerB-GozxQkbbUZk9hXHs3KDF1QaKQZn
▶️ Product Management Training: https://www.youtube.com/watch?v=OZ-x4XIPzoM&list=PLPerB-GozxQkl7o86FdlcWAokcNuKFhXx

1. Attention to Detail:
The simplest and most commonly seen "attention to detail" is excessive attention to minor details. The closer you are to launching the MVP or an early release, the more important it will be for you to focus on only the core details of the main use case that your product unlocks.

To understand the right type of attention to detail: consider what the users actually need/want to use your product for. Are there *any details* of that specific experience which are not fully addressed yet? Do you clearly understand what problem users are solving using your product? Can you clearly articulate what obstacle(s) or problems may still exist in the user experience or user funnel of this product?

As you're thinking about which details are important, consider this: the bigger the organization where you work, the more your attention to detail will tend to push back approval timeframes. Privacy reviews, legal and cross-functional reviews, additional approvals, etc... these will all multiply the effect of your extra attention to detail.

So try to focus on the key details: the user should be clear on how your product offers a solution for a problem the user has.

On the contrary, you have to treat gaps in user flow or conversion flow very seriously. Think about how the user is interacting with your product.

2. Prioritization:
You should be ruthless about prioritizing your time and your team members' time. It is ultimately the product manager's responsibility to take all the inputs that are available, synthesize everything heard and come up with a list of the right features to prioritize.

Again, if you're at an early stage product -- everything else should be cut: prioritize only what's important. Let your principles guide you. Your personal principles should help you along the way (eat ice cream vs. hit the gym).

Remember, order will always fall back into chaos -- unless we do something about it. Product Managers are responsible to keep the company moving forward.

Be protective over your time and the time of your coworkers. Always request an agenda before attending a meeting. If there is no agenda, I recommend skipping the meeting and then just asking the organizer for the notes or minutes from the meeting.

But -- remember to schedule unstructured down time for yourself to avoid burnout!

Keys to prioritization:
A) Say "No" often.
This requires finesse and practice, and an honest assessment of the proposal or pitch.

B) Always ask "Why"
Question everything, try to get to the why behind every apparent user sentiment, motivation, or internal decision, or feature request -- and you will be a more effective product manager. Stay focused on what the user is interested in!

► THANKS FOR WATCHING! PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE: https://www.youtube.com/channel/UCLT2d2_-J6Vtf_ujyW14hzw?sub_confirmation=1 ◄

Видео Product Management Training (Part 2): Prioritization for Product Managers канала Alex Rechevskiy - Growth PM