The Volvo 400 Series Story

The Volvo 480 shocked the buying public when it launched. Surely Volvo was just boxy, boring cars? What are they doing making a sports coupé? But this was the perfect halo car to entice a younger audience to their showrooms, and Volvo had the perfect practical mid-size cars to sell them in the 440 and the 460. So, why did Volvo release the coupé before their hatchback and saloon, and why didn’t they make an estate?

Full Steve Harper interview: https://youtu.be/z4z8bZF8tF0
Opening music: Bar Crawl - TrackTribe from the YouTube audio library

Sources:
Steve Harper (interview): https://youtu.be/z4z8bZF8tF0
https://en.wikipedia.org/wiki/Volvo_480
http://www.volvotips.com/index.php/440-460-480/history-volvo-440-460-480/
https://www.volvoclub.org.uk/history/400_stats_search.shtml
http://www.volvo-480-europe.org/volvo480/history.php
https://dyler.com/posts/141/the-volvo-480-one-of-the-strangest-models-in-the-swedish-brand-s-history
https://en.wikipedia.org/wiki/Volvo_440/460
https://en.wikipedia.org/wiki/Volvo_S40
https://en.wikipedia.org/wiki/List_of_Volvo_Car_production_plants

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Видео The Volvo 400 Series Story канала Big Car