Stape Power-Ups Overview: Boost Your Server-Side Tracking Setup

Stape offers numerous solutions and power-ups.
Take advantage of the server-side tracking by trying them all!
In this video, we'll show you how to activate power-ups on Stape and how you can benefit from them.

To activate and test Stape power-ups on your own setup, go to Stape account → Power-up tab.

=== CONTENT ===

00:00 - Intro
00:27 - Custom loader: enjoy enhanced tracking accuracy and better campaign attribution by extending cookie lifetimes and setting first-party cookies.
01:20 - Cookie Keeper: maintain valuable tracking data with extended cookie lifespans, even under strict browser restrictions.
03:21 - Anonymizer: safeguard user privacy and ensure GDPR compliance with data anonymization capabilities.
04:15 - Bot detection: identify and filter out bot traffic in Google Analytics 4 to enhance data integrity.
05:10 - sGTM Preview Header: see incoming requests in sGTM preview mode.
05:50 - Google Service Account: use to connect sGTM container to BigQuery and Firestore.
06:01 - Multi-domain: simplify your tracking across multiple sites or languages with easy subdomain mapping to one server container.
07:24 - Power-ups that help to enrich data: GEO header, User Agent Info, User ID.

=== ACADEMY ===

⇒ Do you want to become server-side tracking certified expert?
Join our free academy - watch this and other videos, explore additional guides and get a certificate:
https://stape.io/news/stape-academy-free-online-course-on-server-side-tagging

=== LINKS ===

◆ Register on Stape: https://stape.io/login
◆ Stape power-ups: https://stape.io/solutions/category/power-ups

=== SERVER-SIDE with stape.io ===

GTM templates: https://stape.io/solutions/category/gtm-templates
What is server-side tracking?: https://stape.io/blog/what-is-server-side-tracking
How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-ga4-tracking-using-google-tag-manager-server-side-container
Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-conversion-tracking-in-google-ads-adwords
Facebook CAPI: https://stape.io/blog/how-to-set-up-facebook-conversion-api

=== CONNECT with stape.io ===

✭ https://www.facebook.com/stape.io/
✭ https://www.linkedin.com/company/stape/
✭ https://x.com/stape_io
✭ Community: https://community.stape.io/

#gtm #stape #googleads #google analytics #ga4 #googletagmanager #tracking

Видео Stape Power-Ups Overview: Boost Your Server-Side Tracking Setup канала Stape