Using Canva to Create Images That Reflect Your Brand on Social Media | The Journey

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04:21 - Canva Demo Starts (Facebook and Twitter cover photos)
08:55 - Resizing your image for other social media platforms

One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes social media images.
A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital.

One of the best ways to accomplish both of these branding goals is through visual design.
Fresh, unique images are essential for engaging with users online as you battle for their attention against the vast quantity of other online content.

As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve and update their offerings, it becomes easier and easier to use your design skills to create a recognizable brand across the spectrum of sites.

Choose the right images
When possible, you want to use your own images. The online world is dominated by stock photos, so creating your own content is notable. Your original image is unique and better represents the point you’re trying to get across. You’re not just limited to photos here, though. The images you create might include graphs, charts, and infographics, as well as other visual aids.

Stock photos are an option
In cases where you don’t have an image of your own that matches what you’re writing about and you’re using the image more as an illustration (instead of an example of the product you’re selling), it’s perfectly fine to use stock photos — if you have the proper licenses.

Adjust image size and format
Profile picture
In many cases, if you develop a single square “profile picture” that scales appropriately, you’ll be able to streamline the process for making updates across all the networks.

Cover photo/header image
The cover photo or header image is the big hitter on most of these networks.
In contrast to the profile images, which are typically square, the various social sites have widely varying sizes for their cover images.

Here are a few tips to remember:
You’ll probably want to go with a .png file, instead of a .jpg. Since these images are often cropped or covered with other interface elements, but the important components of your design in the center of the image, and double-check that key parts of the image aren’t covered up when used in production.

Content images in the posts themselves
Rich content sharing, including image sharing, is increasingly important across social networks. Creating imagery that is the right size for the network minimizes distortion and unexpected cropping.

Consider the text associated with your images
Resist the temptation to skip filling out those text details. Often, the default title for an image will reflect the file name of whatever you uploaded. If this amounts to random letters and numbers, this mix won’t be very helpful to a search engine.

So, before you upload a photo, give it a file name that accurately describes the picture.
The file name should also incorporate keywords that the image could rank for in a Google search You’ll want to separate the keywords with hyphens — not underscores — as search engines do not recognize these.

Image alt text
Alt text was designed to provide a description of the image in cases where the browser can’t display the image. Additionally, alt text helps with accessibility. Such information is useful for users accessing a webpage with screen readers or using browsers that can’t process images.
By including keywords in your alt text, you can give your SEO a little boost too — just make sure you refrain from keyword stuffing.

Image caption
If you think of the caption on your posts as an afterthought, you're losing out on an opportunity to engage and delight your followers in ways you can't with just a visual. You can use the caption to reinforce the purpose of the image. In other words, the caption provides additional context.

If you’re using your social media to its full potential, as long as your account is public, anyone who does a search for a hashtag used in the caption may find your post.

Additionally, if you’re using the same image for several posts, changing the caption you use with the image can be helpful for SEO, as well as user engagement.
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