The Appeal of Handmade in an Era of Automation

Why we pay more for imperfect handmade goods

- Customers who watched food preparation reported higher satisfaction despite waiting 4X longer
- The appeal isn't quality or uniqueness-it's witnessing the human effort itself
- When we can't see the work being done, our appreciation plummets even if results are identical
- Research from Kellogg School reveals we're hardwired to value visible labor over efficiency
- In the age of automation, "See Your Food" cafeterias tap into deep psychological needs

The handmade wins not because it's better, but because we watched someone make it.

#ConsumerPsychology #HandmadeVsMassProduced #BehavioralScience #ArtisanEconomy #CustomerExperience #HumanLabor #AutomationParadox #KelloggInsight
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Видео The Appeal of Handmade in an Era of Automation канала Jon Christensen