Save Your Ad Budget with Meta Automated Rules | D2C Growth Hacks by Nikhil

In this video, I’ll show you how to save money and scale smartly using Meta (Facebook) Ads Automated Rules – a powerful but underused tool.

We’ll cover 3 proven rules you can apply today to control costs, improve ROAS, and make your ad budgets work harder:

✅ Scale campaigns by 10% daily if your CPP is below your low-range benchmark and you’re hitting 8000+ impressions.

❌ Pause campaigns automatically when CPP goes way above your expected or industry-standard (e.g., ₹500 for the last 7 days).

🔽 Cut budget by 10% if CPP is significantly higher than expected – sometimes less budget means better ROAS!

💡 These rules are perfect for D2C founders, media buyers, and anyone managing performance marketing for eCommerce.
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