SISTERPRENEURS TALK with Ellen Berg

In this episode of Sisterpreneurs Talk, hosts Bianca & Jennifer chat with Ellen Berg, co-founder of NonStop Gym, one of Switzerland’s largest fitness chains with more than 45 clubs across the country and over 200 employees.

Ellen shares how a personal frustration with limited gym opening hours and outdated facilities sparked the idea for a 24/7, affordable fitness concept in Switzerland. She opens up about raising capital after countless rejections, navigating investor relationships, building the company alongside her co-founder Petra, and scaling across the French, German, and Italian parts of the country. From cold-calling business angels to facing the brutal reality of COVID closures(—when revenue dropped to zero overnight!)—Ellen reflects on resilience, community, leadership, and the marathon mindset required to survive and grow.

This is a story about spotting a gap in the market, daring to challenge the status quo, and building not just gyms, but a nationwide community built on accessibility, quality where it matters, and unwavering determination. Today, NonStop Gym continues its mission to make top-quality training affordable and accessible for everyone, 24/7.

🎙 Proudly sponsored by Novum Partners empowering founders and fostering innovation across the entrepreneurial ecosystem.

This is Sisterpreneurs Talk, where we keep it real, celebrate both success and failure, and remind you that you are never alone on this rollercoaster journey.

Follow NonstopGym here:
Webpage: https://www.nonstopgym.com/
Instagram: https://www.instagram.com/nonstopgym/
LinkedIn: https://www.linkedin.com/company/nonstop-gym/

Follow Sisterpreneurs here:
Webpage: https://www.sisterpreneurs.ch/
Instagram: https://www.instagram.com/sisterpreneurs_sistersfounders/
Linkedin: https://www.linkedin.com/company/sisters-founders/

Follow Novum Partners here: https://novumpartners.com/

Chapters

00:00 The Genesis of NonStop Gym
06:10 Navigating Funding Challenges
12:09 Crisis Management During COVID-19
18:02 Building a Community and Brand Identity
23:54 The Dynamics of Co-Founding
29:49 Future Vision and Growth Strategy

Видео SISTERPRENEURS TALK with Ellen Berg канала SISTERPRENEURS TALK