💥 ABO vs CBO in Facebook Ads – Which Campaign Type Works Best in 2025? 💥

💥 ABO vs CBO in Facebook Ads – Which Campaign Type Works Best in 2025? 💥

Confused between Facebook Ads ABO vs CBO campaigns? 🤔 In this quick breakdown, I explain the key difference between Ad Set Budget Optimization (ABO) and Campaign Budget Optimization (CBO) — and when to use each one for maximum ROAS in 2025.

➡️ ABO = More Control
➡️ CBO = More Automation

🎯 Learn how Facebook’s algorithm handles budget differently in each campaign type, and which one performs better for testing, scaling, and consistent results.

Whether you're a beginner or pro media buyer, this will help you decide the best strategy for your next campaign!

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