Working at Givaudan | Inside the World’s Largest Fragrance & Cosmetics Company | Business Podcast

How do you build a premium skincare brand in India without fake marketing, fairness claims, or fear-based beauty standards?

In this episode of WiseUp Podcast, we sit down with Elizabeth Isaac, founder of Gunam Beauty — a skincare and wellness brand born in Kerala and formulated in France.

From studying at Parsons School of Design in New York to working in Paris at one of the world’s biggest fragrance and cosmetic ingredient companies, Elizabeth shares the real story behind building Gunam Beauty, sourcing Indian botanical ingredients, French skincare formulations, clean beauty standards, premium branding, influencer marketing, skincare science, and entrepreneurship.

This episode is perfect for entrepreneurs, skincare enthusiasts, startup founders, beauty brand owners, marketers, and anyone interested in modern skincare, wellness, branding, and business growth.

Timestamps
00:00 – Introduction
03:37 – From Fashion to Beauty Industry
05:03 – Working Experience in Paris
07:14 – The Beginning of Gunam Beauty
11:30 – Ingredient Sourcing & Product Development
13:15 – Launching the First Products
14:27 – K-Beauty Trends & Indian Consumers
15:38 – Positioning Gunam Beauty in the Skincare Industry
17:44 – Early Marketing Strategies
20:03 – Sales Generation & Growth
24:52 – Building the Gunam Brand
25:49 – Creating Momentum in the Market
32:27 – Product Testing & Quality Standards
34:59 – 3 Important Advice for Founders
37:49 – Gut Health & Skin Connection
38:38 – Beauty Supplements & Wellness
40:31 – Packaging vs Naming in Branding
41:34 – Entrepreneurship Stress & Challenges
43:03 – Internal Culture & Team Communication
44:50 – Challenges & Benefits Faced as a Woman Founder
46:42 – Personal Favorite Gunam Products
47:55 – Elizabeth’s Daily Routine
49:48 – Sales, Sustainability & Consumer Behavior
51:29 – Top 3 Skincare Myths Explained
52:57 – Current Skincare Trends
55:35 – The Future of Gunam Beauty
57:27 – Becoming the Face of the Brand
01:00:59 – Mentors & Guidance
01:03:39 – Conclusion

If you want to understand the future of skincare, beauty branding, wellness entrepreneurship, and premium consumer brands in India, this episode is packed with insights.
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About WiseUp Podcast
WiseUp is Kerala’s leading Malayalam business podcast hosted by Jijin Mohan, Chethana, and Sreerag, featuring real stories from visionary founders and creators. Awarded Best Business Supporting Podcast, it offers honest conversations, actionable insights, and growth strategies from Kerala’s vibrant business scene.

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Видео Working at Givaudan | Inside the World’s Largest Fragrance & Cosmetics Company | Business Podcast канала WiseUp Podcast