From Farm to Market: Fixing Africa’s Broken Agricultural Value Chains

Africa produces food, yet farmers remain poor.

Today on An Hour With A Manager (AHWAM), agribusiness consultant Larry shares why weak agricultural value chains, not low productivity, are holding African agriculture back.

Drawing from over 20 years of experience across Ghana, Uganda, South Africa, Liberia, Senegal, and beyond, this conversation explores how market-first strategies, transparency, technology, and governance can unlock sustainable income for farmers and create real agribusiness growth across the continent.

In this episode, you’ll learn:
- Why African agriculture loses value after harvest
- How weak value chains create poverty despite high production
- The role of market access in farmer profitability
- How transparency and trust improve agribusiness outcomes
- Why smallholder farmers are critical to Africa’s food system
- How technology, storage, logistics, and contracts reduce risk
- The role of government and policy in agricultural scale
- How AfCFTA can reshape agricultural trade in Africa
- Why youth inclusion is essential for agribusiness sustainability

Africa’s agricultural future will not be defined by yields alone but by the strength of its value chains.

#AfricanAgriculture #Agribusiness #ValueChains #SmallholderFarmers #SustainableAgriculture #AgriTech #AHWAM

Видео From Farm to Market: Fixing Africa’s Broken Agricultural Value Chains канала AN HOUR WITH A MANAGER