🚀 $1.5K/Month Dental Clinic Case Study | $11–$31 CPL Meta Ads Strategy (Full Funnel Breakdown)

Let me share one of my recent Meta Ads case studies for a dental clinic.

This is a small local dental clinic with a $1,500/month ad budget, focused on generating consistent, high-quality leads at a target CPL of $20–$25.

Even with a relatively small budget, we built a structured system that delivers predictable results.

Campaign structure:

✔ Top of Funnel (TOF) – lead generation campaign
✔ Middle of Funnel (MOF) – retargeting + conversion optimization
✔ Audience-building campaign for MOF support

(No BOF due to limited budget size)

Results (last 30 days):

• TOF campaign: 14 leads
• ~$31 CPL initially
• Optimized ad sets reduced CPL to $22–$25
• MOF campaign: ~$11.5 CPL
• Unprofitable ad sets were quickly killed and replaced

What was done:

✔ Full-funnel Meta Ads structure tailored for small budgets
✔ Fast iteration: cut losing ad sets immediately
✔ Continuous creative and audience testing
✔ Focus on lead quality + cost efficiency, not volume alone
✔ Retargeting system for lower CPL performance

The key was not scaling budget — it was building a lean, efficient system that continuously filters out poor performance and scales what works.

This is one of many cases from my 8+ years of experience in Meta Ads for local service businesses.

I help businesses with:

— Meta Ads setup and scaling
— Conversion tracking & CRM integration
— Campaign structure development
— Creative strategy and ad testing
— Lead generation optimization

If you run a local service business and want consistent leads at predictable cost — let’s connect.

LinkedIn: https://www.linkedin.com/in/yevhenii-kornieiev/

Видео 🚀 $1.5K/Month Dental Clinic Case Study | $11–$31 CPL Meta Ads Strategy (Full Funnel Breakdown) канала Yevhenii Kornieiev